Janice Choi

Web Architect and SEO Specialist

• Drove the restructuring of Apption's corporate website, improving its information architecture and user experience
• Conducted in-depth keyword research and managed the creation of keyword targeted content for the website
• Optimized on-site elements and content to increase rankings in major search engines (#1 ranking for 5 targeted keyword phrases)
• Analyzed performance of SEO strategy through Google Analytics and Google Webmaster Tools

Web Marketing Specialist

• Directed the redesign of the Gazaro online press kit and implemented using HTML and CSS
• Implemented a new web design for Apption's corporate website in Squarespace CMS
• Managed web marketing campaigns to increase subscribers (1200+ new accounts and 4000+ page views generated over two weeks)
• Generated rich blog content driving a 150% increase in unique visitors

Engineering CADD Assistant

• Initiated and implemented the design of a system that allows large volumes of drawings and specifications to be viewed electronically using HTML, ASP, and AJAX
• Added new features for TTC’s web-based Review Routing system in ASP as required by end users
• Analyzed the usability of the system and provided a project plan outlining recommendations for future improvements

Coffee House Volunteer

• Engaged in conversations with attendees from low income or underprivileged backgrounds at weekly casual coffee house meetings

Teaching Volunteer

• Taught seniors basic computer and Internet skills through weekly organized lessons
• Lead Q&A sessions for seniors with a higher understanding of computers and the Internet

Bachelor of Applied Science, Honours Systems Design Engineering
University of Waterloo, Waterloo, ON (2011)

View my portfolio at http://www.janicechoi.com.